Our 2027 Call for Volunteers is open through October 9. This is your opportunity to contribute what you know while building new connections, expanding your leadership skills and helping shape the programs and experiences your peers rely on. Whether you want to take on a larger leadership role or contribute through a more flexible independent opportunity, there is a way to put your expertise to work for the SHSMD community.
There's a useful middle ground (and I would argue, ideal ground) between impressions and patient revenue. The patient journey is long, people move ...
I'm not aware of a widely accepted benchmark to allocate a particular percentage of net patient revenue (NPR) to community sponsorships and charitable ...
Hi Laura, While not specific to virtual care programs, SHSMD has had several free webinars related to branding recently. I encourage you to see if any ...
Written by: Chris McIntyre, MIT Sloan AI Strategy Certified When healthcare professionals hear "automation," it's easy to picture a dystopian ...
Written by: A manda Herriman, Director of Strategy, WAX Healthcare Marketing How hidden tracking degradation turns advanced predictive ...
Written by: John Chilkotowsky, Strategic Thought Partner, PCC, NorthStar Coaching, LLC You've just had another one-on-one with one of your best marketing ...