Women have been a powerful force in purchasing decisions for decades, and nowhere is that more evident ...
Lehigh Valley Health Network (LVHN) marketing leaders have been on a three-year journey toward building ...
Hello SHSMD Members, We want to understand the perception of hypertargeted ads. Consider the following ...
I'm a little late to the party, but agree that building an app for this singular purpose would not be ...
One of my health system clients is receiving a flurry of calls (both male & female voices), which have ...
I've been quite interested to follow all of the discussion regarding e-newsletters. E-newsletters are ...