Written by: Sharon Carothers; Managing Director; Sensis Health
Medical research and clinical trials lack African, Asian, and Hispanic American participants, as well as participants who are 50 years old or older. This makes it harder to determine if discoveries will be effective among these unrepresented populations. Recruiting these groups is notoriously complex, and, unfortunately, many investigators, contract research organizations, and drug and device makers still fail to do so effectively.
As a multicultural health care communications expert, Sensis set out to answer: What would encourage underrepresented audiences to participate in medical research ...