The health care marketing world is rife with well-engrained processes, vendors and “traditions.” For years, branding and awareness campaigns were all that was “needed” – we would put up billboards, secure a few solid television spots and plaster ourselves over local radio and print. However, with the advancement of digital strategies and technologies , marketing funds started to shift from traditional tactics to inbound tactics – search, social and display. It’s a golden age in health care marketing , with more robust attribution, deeper audience segmentation and top-of-the-line technology. Yet, as the use of digital marketing continues to grow, ...