Written by: Mark Crow, President, Tenth Crow Creative If you lead marketing in a small or rural health system right now, you don’t need another reminder that the environment is challenging. You’re navigating it daily. Budgets are tighter. ...
As health care strategy and market development professionals, we know how tough it can be to find the right vendors to help solve complex challenges. Did you know we have a dedicated SHSMD Company Directory specifically for our members? It is your go-to resource for finding trusted solution...
Written by: the SHSMD Small/Rural Task Force At SHSMD Connections 2025, strategy and marketing peers from small and rural organizations joined together for a focused member meet-up. Attendees had the opportunity to “speed date” in three of six different categories of interest for small and...
Written by: Shannon McCormick; Vice President of Public Relations, MediaSource As health care organizations enter 2026, communications leaders are navigating an environment shaped by heightened scrutiny, rapid information flow and continued polarization around topics once viewed as neutral....
Written by: Amanda Herriman, Director of Strategy, WAX Healthcare Marketing Why do 80% of healthcare consumers say one thing in surveys and do another when choosing care? Traditional audience research misses what matters most: actual behavior. Focus groups capture what people...
Ready to prioritize well-being? Our 2026 Calendar of Health Observances & Recognition Days is a great way for young professionals and early careerists to stay informed and proactive. It’s also an invaluable tool for sharing key health information with your organization and patients,...
Written by: Alan Shoebridge, SHSMD Board member and Associate Vice President/Chief Communication Officer, Providence All good things must come to an end. Yes, I know say that’s a cliché, but it’s also true. Every November, the Society for Healthcare Market and Strategy Development ...
A new study from Johns Hopkins Medicine offers hospitals a glimpse of how artificial intelligence (AI) could make prevention programs more accessible without compromising results. Researchers found that participants in an AI-powered diabetes-prevention program achieved nearly the same...
Written by: Amanda Herriman, Director of Strategy at WAX Healthcare Marketing *“41% higher click-through rate. 66% stronger lead quality. Precision turns data into connection.”* The most expensive marketing reaches the wrong people. Most healthcare marketing campaigns still...