Written by: A manda Herriman, Director of Strategy, WAX Healthcare Marketing How hidden tracking degradation turns advanced predictive analytics into an expensive guessing game. Every healthcare Chief Marketing Officer is currently facing relentless corporate...
Written by: John Chilkotowsky, Strategic Thought Partner, PCC, NorthStar Coaching, LLC You've just had another one-on-one with one of your best marketing or strategy team members. You spoke about campaigns, growth goals, and the week's priorities. In twenty minutes, you both have clear...
Written by: Amanda Herriman, Director of Strategy, WAX Healthcare Marketing The dust has settled from Google Marketing Live 2026 , and the message from the summer product drop is clear: Google is no longer just a digital directory. It has re-engineered itself into an execution...
Written by: Janee Wolf, Director of Insights and Strategy, Core Creative Most health systems talk about population health. Very few have done the hard, years-long work of building it into their clinical model, their culture, and their brand identity. TriHealth, a community-based health...
By Khrista Boster, MBA, Chief Marketing Officer Woodlawn Health Note: Based on a Catalyst conversation led by Sarah Meyers and Khrista Boster. Introduction Community events are essential in small and rural healthcare organizations to build trust and engage with existing...
A recent SHSMD Catalyst Conversation, focusing on small and rural healthcare marketing professionals, surfaced a number of themes that feel increasingly familiar. Not because they’re new, but because they keep showing up across organizations, across geographies, and across very different teams...
At the recent HIMSS cybersecurity briefing , Celerium CISO Vince Crisler convened AHA National Advisor for Cybersecurity and Risk John Riggi and Pecos, Texas-based Reeves Regional Health CIO John Gresham for a candid, eye‑opening discussion on the escalating cyber threats facing health care....
by Julia Yoder, Marketing & PR Director, Brookings Health System; SHSMD Advisory Board Member As of 2026, SHSMD officially has a Small or Rural Task Force focused on building community and resources to help small and rural strategy, marketing and communications professionals thrive,...
Written by: Amanda Herriman, Director of Strategy, WAX Healthcare Marketing Search without clicks is here. By 2025, 60% of searches will result in zero clicks. Your website content informs AI-generated answers, but patients never visit your site. Google's AI Overviews, ChatGPT, and...
Written by: Mark Crow, President, Tenth Crow Creative If you lead marketing in a small or rural health system right now, you don’t need another reminder that the environment is challenging. You’re navigating it daily. Budgets are tighter. ...