A recent SHSMD Catalyst Conversation, focusing on small and rural healthcare marketing professionals, surfaced a number of themes that feel increasingly familiar. Not because they’re new, but because they keep showing up across organizations, across geographies, and across very different teams...
At the recent HIMSS cybersecurity briefing , Celerium CISO Vince Crisler convened AHA National Advisor for Cybersecurity and Risk John Riggi and Pecos, Texas-based Reeves Regional Health CIO John Gresham for a candid, eye‑opening discussion on the escalating cyber threats facing health care....
by Julia Yoder, Marketing & PR Director, Brookings Health System; SHSMD Advisory Board Member As of 2026, SHSMD officially has a Small or Rural Task Force focused on building community and resources to help small and rural strategy, marketing and communications professionals thrive,...
Written by: Amanda Herriman, Director of Strategy, WAX Healthcare Marketing Search without clicks is here. By 2025, 60% of searches will result in zero clicks. Your website content informs AI-generated answers, but patients never visit your site. Google's AI Overviews, ChatGPT, and...
Written by: Mark Crow, President, Tenth Crow Creative If you lead marketing in a small or rural health system right now, you don’t need another reminder that the environment is challenging. You’re navigating it daily. Budgets are tighter. ...
As health care strategy and market development professionals, we know how tough it can be to find the right vendors to help solve complex challenges. Did you know we have a dedicated SHSMD Company Directory specifically for our members? It is your go-to resource for finding trusted solution...
Written by: the SHSMD Small/Rural Task Force At SHSMD Connections 2025, strategy and marketing peers from small and rural organizations joined together for a focused member meet-up. Attendees had the opportunity to “speed date” in three of six different categories of interest for small and...
Written by: Shannon McCormick; Vice President of Public Relations, MediaSource As health care organizations enter 2026, communications leaders are navigating an environment shaped by heightened scrutiny, rapid information flow and continued polarization around topics once viewed as neutral....
Written by: Amanda Herriman, Director of Strategy, WAX Healthcare Marketing Why do 80% of healthcare consumers say one thing in surveys and do another when choosing care? Traditional audience research misses what matters most: actual behavior. Focus groups capture what people...
Ready to prioritize well-being? Our 2026 Calendar of Health Observances & Recognition Days is a great way for young professionals and early careerists to stay informed and proactive. It’s also an invaluable tool for sharing key health information with your organization and patients,...