Written by: Amanda Herriman, Director of Strategy at WAX Healthcare Marketing *“41% higher click-through rate. 66% stronger lead quality. Precision turns data into connection.”* The most expensive marketing reaches the wrong people. Most healthcare marketing campaigns still...
Dear SHSMD Members, When I stepped into this role 20 months ago, it was clear that healthcare was not just evolving—it was being rewritten in real time. The forces reshaping our field are immense: economic strain, workforce fatigue, technological acceleration, and rising expectations from...
The week to recognize and celebrate YOU is officially here! All week long, we are celebrating your work and the impact you make across health care. We will feature member spotlights, success stories and resources for you to use as you forge new pathways. Follow along on our website and on...
Written by: Mark Crow, President, Tenth Crow Creative Rural and small health care organizations have always operated under pressure. But today, the future feels especially uncertain. Aging populations, rising operational costs, and cuts in government funding are converging to create an...
Written by: Anne Stefanyk, CEO/Founder, Kanopi Studios Over a quarter of U.S. adults live with a disability. For these individuals, an inaccessible healthcare website can prevent them from scheduling appointments, accessing medical information, or communicating with providers. ...
Health care C-suite leaders see no shortage of potential for artificial intelligence (AI) to help the field advance, but their optimism remains restrained due to many factors. How to safely implement AI, the ongoing need to monitor algorithms to ensure that they perform up to standards and the...
Written By: Khrista Boster, MBA, Chief Marketing Officer, Woodlawn Health In 2022, Woodlawn Health underwent an external marketing effort to increase volumes from the outside. In October 2023, the organization started phase two with an internal review to identify any outmigration issues. ...
Our 2026 Call for Volunteers is now open and we are looking for engaged members who want to get involved in leadership opportunities next year. Volunteering is a great way to develop and refine your leadership skills and increase your familiarity with issues critical to the industry. ...
At many hospitals and health systems around the country, demand for services exceeds supply. The ability of hospitals and health systems to balance this situation by increasing supply is limited by real-world challenges like financial constraints, available space and workforce shortages. The...
Written by: Paige White, Director of Marketing, SocialClimb, SocialClimb, an RLDatix Company Healthcare marketing has evolved far beyond traditional demographic targeting and broad awareness campaigns. Today's most successful healthcare organizations are leveraging AI and machine...