Written by: Alan Shoebridge, SHSMD Board member and Associate Vice President/Chief Communication Officer, Providence All good things must come to an end. Yes, I know say that’s a cliché, but it’s also true. Every November, the Society for Healthcare Market and Strategy Development ...
A new study from Johns Hopkins Medicine offers hospitals a glimpse of how artificial intelligence (AI) could make prevention programs more accessible without compromising results. Researchers found that participants in an AI-powered diabetes-prevention program achieved nearly the same...
Ready to prioritize well-being? Our 2026 Calendar of Health Observances & Recognition Days is a great way for young professionals and early careerists to stay informed and proactive. It’s also an invaluable tool for sharing key health information with your organization and patients,...
Written by: Amanda Herriman, Director of Strategy at WAX Healthcare Marketing *“41% higher click-through rate. 66% stronger lead quality. Precision turns data into connection.”* The most expensive marketing reaches the wrong people. Most healthcare marketing campaigns still...
Dear SHSMD Members, When I stepped into this role 20 months ago, it was clear that healthcare was not just evolving—it was being rewritten in real time. The forces reshaping our field are immense: economic strain, workforce fatigue, technological acceleration, and rising expectations from...
The week to recognize and celebrate YOU is officially here! All week long, we are celebrating your work and the impact you make across health care. We will feature member spotlights, success stories and resources for you to use as you forge new pathways. Follow along on our website and on...
Written by: Mark Crow, President, Tenth Crow Creative Rural and small health care organizations have always operated under pressure. But today, the future feels especially uncertain. Aging populations, rising operational costs, and cuts in government funding are converging to create an...
Written by: Anne Stefanyk, CEO/Founder, Kanopi Studios Over a quarter of U.S. adults live with a disability. For these individuals, an inaccessible healthcare website can prevent them from scheduling appointments, accessing medical information, or communicating with providers. ...
Health care C-suite leaders see no shortage of potential for artificial intelligence (AI) to help the field advance, but their optimism remains restrained due to many factors. How to safely implement AI, the ongoing need to monitor algorithms to ensure that they perform up to standards and the...
Written By: Khrista Boster, MBA, Chief Marketing Officer, Woodlawn Health In 2022, Woodlawn Health underwent an external marketing effort to increase volumes from the outside. In October 2023, the organization started phase two with an internal review to identify any outmigration issues. ...