Kelly Johnson is the Founder and President of Crystal Lake Marketing & Coaching, a healthcare-focused growth strategy and executive coaching firm. With more than 25 years of experience in healthcare marketing, strategy, and business development, Kelly helps healthcare organizations and emerging leaders drive measurable growth while building strong, people-centered cultures.
Kelly works with health systems, hospitals, provider groups, and healthcare B2B organizations as a fractional growth marketing executive and strategic advisor. Her work spans go-to-market strategy, service line growth, audience targeting, media and digital strategy, ROI modeling, and alignment between marketing, sales, and leadership teams. She is known for translating complex strategies into clear, actionable plans that drive results.
In addition to her marketing and strategy work, Kelly is an ICF-certified executive and career coach who specializes in developing emerging leaders, first-time managers, and high-potential professionals in healthcare. Through one-on-one coaching, small cohorts, and leadership programs, she supports leaders in building executive presence, strengthening communication and influence, navigating career growth, and developing the mental agility needed to lead with confidence in today’s healthcare environment.
Kelly is also an adjunct professor in the University of Georgia’s Master of Health Administration (MHA) program, where she teaches professional development and mentors future healthcare leaders. She serves on advisory boards, speaks nationally on healthcare marketing and leadership topics, and is deeply committed to developing the next generation of healthcare professionals.
Across all her work, Kelly is known for pushing individuals and organizations beyond their comfort zones in a supportive, thoughtful way, helping them think bigger, lead more effectively, and achieve sustainable growth.