Profile

Laila Waggoner

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Bio

I am honored to serve on the national Advisory Board for SHSMD. I bring extensive background in healthcare marketing, spanning more than 30 years of experience working with regional health systems, academic medical centers, managed care organizations and clinically integrated networks in markets across the country. I've held leadership roles on both the client and agency side, and provide unique insight into how health systems and hospitals can best leverage the strategic marketing, branding and creative communications resources of an agency partner, and how solutions partners can better serve their health system and hospital clients.