Visionary marketing and PR leader blending consulting and corporate experience. Strong relationships in – and deep knowledge of – all aspects of the healthcare and hospital industry. Life-long advocate for bringing the voice of the patient to internal communication and marketing discussions. A history of advocating for improved access to care and enhancing the patient experience. Managed, survived and succeeded through mergers and acquisitions, system rebranding, meaningful use, crisis too many to mention and has a Ph.D. in working with physicians. 25+ years in health care marketing and communications on the provider and consultant side.
A. Branding - strategy, implementation & management
B. Marketing & Communications Strategist - Department Assessments
C. Award Winning Marketing
D. System-wide Communications - crisis, internal and external
E. Issues Management and Corporate Reputation Strategies
F. Access Strategies
G. RFP Management