Core Metrics for Measuring Marketing’s Financial Performance

his webcast highlights findings from the recently released SHSMD white paper “Life Beyond Promotion: Core Metrics for Measuring Marketing’s Financial Performance.” You will learn the 17 core metrics and several key actions identified by healthcare marketing and finance leaders, which you can implement to more clearly quantify marketing’s contribution to hospitals’ and health systems’ performance. Additionally, the white paper authors and webcast presenters, who are members of the SHSMD Marketing Metrics Committee, have created a framework they will share, consisting of four areas of strategic focus: growth, brand and image, stakeholder engagement, and marketing communications. Within each of these four areas, they will also identify the individual measures that were developed, such as increased revenue, market share growth, and patient satisfaction.

You will leave this webcast with a set of recommendations to help you get started in demonstrating marketing’s financial contribution to you enterprise.

To download the white paper, visit shsmd.org/metrics.

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