For some healthcare marketers, there are mornings where we wake up, look
in the mirror and say to ourselves… “I’m more confused than ever. I
have no idea what I’m doing.” The harbinger of such pessimism? Big data.
Big and meaningful data is increasingly looked at to inspire and shape
marketing decision making, but many have trouble “pulling it all
together.” Armed with technologies that allow for authentic acumens,
marketing decision makers can now create more individualized and
personalized healthcare experiences by converting “big” data into more
practical data.