SHSMD Connections 2019 featured inspirational keynotes and informative sessions on the latest trends in health care strategy, hospital and health system marketing, business development and communications. Keynote speakers included Shabnam Mogharabi, CEO and executive producer for media company SoulPancake, who offered insight on connecting with people through social and online messaging that celebrates personal and professional purpose; Jon Meacham, presidential historian and Pulitzer Prize-winning author; Sekou Andrews, creator of Poetic Voice; Zeev Neurwirth, M.D., senior medical director of population health for Atrium Health and Carla Moore, vice president of sales strategy and education at HBO.
The concurrent sessions included insights into health care digital strategy, leveraging tactics from retail marketing for health care marketing, health system branding and effective employer branding.
SHSMD also honored Cristal Herrera Woodley, director of marketing, communications and customer engagement at Renown Health, with its 2019 Rising Star Award; and recognized the many contributions of former SHSMD board member Terri McNorton, who passed away earlier this year. During her career, McNorton was vice president for General Health System Baton Rouge, La.; Ochsner Health System New Orleans; and Bon Secours Health System based in Marriottsville, Md.
Here are some of the blog and social media posts sharing key learnings and inspiration.SHSMD Connections 2019: Monday, Sept. 9SHSMD Connections 2019: Tuesday, Sept. 10SHSMD Connections 2019: Inspirations and observationsSHSMD19 Day 1 — Getting Comfortable with ContradictionSHSMD19 Day 2 — Successful CombinationsSHSMD19 Day 3 — Exhibit Hall Was Like A Box of ChocolateFinal Record Setting Twitter Analytics for #SHSMD19The Divide Between Healthcare Marketing (CMO) and Healthcare IT (CIO) is Deep"We Can't" Disrupt Health careSHSMD Connections 2019: 3 TakeawaysSHSMD 2019: Health Care is an Industry Out of Time
Hot Lessons, Hot Topics, and Hot Chicken at SHSMD 2019
Google is Onto Something: Intent Marketing is a Big Deal, Especially in Healthcare!
Our Top 11 Insights from SHSMD 2019
3 Quick Takeaways from SHSMD Connections
SHSMD: Are You Innovating Yourself?
SHSMD 2019 Recap: Never Sit Still
Decode On The Road: Key Takeaways From SHSMD Connections 2019
Better Data, Better Health System Strategy:Highlights from SHSMD
A Quick Rundown on SHSMD 2019: Perspectives and Key Takeaways
4 Healthcare Marketing Best Practices from Top CMOs
CATCH WHAT YOU MISSED!
Sign up for the SHSMD Connections Virtual Conference
for access to all 70+ concurrent session recordings for you and your team. Below are a few top sessions you will get access to:
- Internal Comm-edy: How to Infuse Humor to Engage Employees
- Engaging Millennials in Their Health Care
- Nimble and Agile: Integrated Strategic and Financial Planning
- Developing a Digital Health Roadmap: The Cleveland Clinic Experience
When the virtual conference is released (within 3 weeks), four out of the five keynote session
recordings will be available for only 60 days!