I create and execute high impact strategies that build brands, revenue, market awareness and company value. Through transformational influence, I bring new and better solutions to market, and enable teams to achieve greater levels of performance in meeting stretch goals. I also leverage organization resources to actualize market potential and am noted for quickly assessing and responding to market shifts with high yield solutions. By blending industry knowledge across market segments, strategic thinking and customer focus, with innovative marketing and interpersonal skills I deliver results in key performance areas.
Brand Strategy - Brought together two national leading behavioral health brands with strong legacies into a single modern brand and brand idea; built new brand through finely orchestrated industry thought leadership and public relations.
Organizational Effectiveness and Team Leadership - Dramatically improved employee engagement every year while leading 25-person marketing team; Created high performing teams and organizational cultures. Led cross-functional teams from different countries, companies, business units, and markets to achieve shared objectives.
Data Driven Marketing – Overhauled organization’s marketing into digital-first strategy including SEO | SEM analytics, introducing market intelligence and digital dashboards, leading to record and top industry rankings for Google search results,
Go-to-Market Strategy / Product Commercialization - Developed and executed successful go to market strategy for technology business units, healthcare technology products/services/consulting solutions, and healthcare providers; launched three healthcare provider locations, generating millions of dollars.
Additional skills…
• Strategic Planning
• Brand Strategy
• Competitive Intelligence
• New Product Launch
• Integrated Marketing
• Product Positioning
• PR and Communications
• Digital Marketing | SEO | SEM