Brand new to healthcare! I made the jump from many years in Food & Bev marketing to Healthcare marketing in August 2022--there's a lot to learn but I'm loving being part of a mission-driven organization and industry.
My background is in all things digital, brand, and content marketing in a global, CPG/B2B setting so it's been fun to take what I learned outside of regional healthcare and map parts of it to my work today.
About my job:
I'm responsible for Digital Marketing & Engagement across Henry Ford Health. This includes content strategy, social media management, digital advertising, SEO & SEM, CRM, marketing automation and e-mail journeys