Go Beyond the Acquisition: How to Leverage Journey Maps for Smarter Patient Retention

When:  Mar 15, 2018 from 12:00 PM to 1:00 PM (CT)
Our jobs as marketers aren’t done when a consumer becomes a patient. In order to best facilitate deeply personalized experiences across the entire care continuum, marketing needs to fully understand the patient journey – including interactions occurring in clinical and non-clinical spaces.

Patient journey mapping exercises support marketing as an investment center (and not cost center) through the identification of opportunities for improved operational effectiveness, such as providing reminders and best practices pre-clinical encounter, guiding patients through recovery with prescribed post-care follow-ups and ongoing preventative nurturing and cross-selling.

Attendees of this webcast will learn best practices for mapping the patient journey, overlaying effective communication streams and documenting and delivering programmatic recommendations.