Susan Dubuque literally wrote the book on population health for marketers—Gearing Up for Population Health: Marketing for Change—published by SHSMD of the American Hospital Association in 2018. She is a principal and co-founder of NDP, a marketing and advertising firm based in Richmond, Virginia, and an adjunct instructor at Virginia Commonwealth University in the Department of Health Administration. Previously, she was the director of marketing for Mary Immaculate Hospital in Newport News, Virginia. She received the Award for Individual Professional Excellence from SHSMD.