It’s finally here! SHSMD is now offering a new credential series (5-part course) created for professionals in health care communications and public relations. Expert faculty from inside and outside of the health care industry will share key trends impacting communication professionals, outlining what new skills are required to lead change, develop strategic frameworks, and get a seat at the table.
This credential series will discuss internal communications strategies around change management and the evolution of the digital workspace, as well as external communications topics on the merging world of brand journalism—earned, owned and paid. Faculty will then outline the importance of developing a strategic framework for communications efforts, including 1) framing the strategy, 2) goal setting, and 3) principals of evaluation (measuring the impact). A panel of seasoned communications professionals will also share their advice on how to get a seat at the table by serving as a trusted senior advisor and applying skills around influencing, selling ideas, and driving meaningful change.