The Role of Marketers and Communicators in Influencing Behavioral Change and Providing Consumer Guid

With the growing suicide rate and the latest in the opioid epidemic, there is value in integrating physical and behavioral health needs. This online course is designed for the health care marketer and communicator who is tasked with engaging the consumer around their behavioral health needs through calls to action and patient guidance. Providing those in need with the appropriate resources, which are often difficult to find in the traditional medical care model, requires various entities to work together, both inside the health care organization and in the community. Efforts to improve health through influencing behavior change and achieving your marketing objectives are not mutually exclusive and we will share how your role can play an integral part in care coordination, influencing community health and achieving your organization (and department’s) goals.

Key topics addressed in the online course include:

1. National issues, research and resources in behavioral health and how to improve access to behavioral health services.
2. Best practices in primary care coordination.
3. Collaborative models for marketing and clinical services to better serve the patient.
4. How to effectively change behavior (backed by evidence-based theory) and recruit patients in need of mental health services.