Loyalty in health care, until recently, was not much more than a buzzword. It was difficult to measure, impossible to predict, and not applicable to health care traditionalists. Today, ignoring efforts to measure and improve customer loyalty could prove to be a serious issue for health care organizations. The attrition of non-loyal health care customers can exceed $100 million in lost revenue per hospital annually. This webcast will dive into the wants, needs, and expectations of those we in the health care field hope to serve and those we ultimately hope to make loyalists.