Healthcare marketers are being held to new levels of accountability in this data-driven and patient-empowered era. As health systems increasingly rely on the marketing department to attract and retain new patients, the C-suite expects for marketing to prove the value and return of their spend from brand awareness to an impact on the bottom line.
Join Gary Druckenmiller, Vice President, Marketing Practice Leader on March 21 as he shares how leading health systems have developed goal-driven marketing metrics within their organizations to substantiate their marketing programs. He will examine the availability, timeliness, and accuracy of marketing data and what metrics to report on to demonstrate the most impact