Meeting New Consumer Expectations: Three Steps for Planners and Marketers

For healthcare strategic planners and marketers who are already burdened by major organizational initiatives, developing a strategy around changing consumer expectations can seem overwhelming. This webcast will break down this complex challenge into practical advice in three key areas:

1. Organize your consumer insights
2. Reevaluate your value proposition
3. Broaden your view of consumer experience

Using findings from the 2017 Kaufman Hall Healthcare Consumerism Index, this webcast will help you understand and respond to changing consumer needs in a measured way that targets high-impact activities.

After this webcast participants will be able to:

• Explain how consumer expectations are changing
• Identify three ways to analyze consumer-related data
• Describe the process for creating a consumer-focused value proposition
• Identify the most important elements of longitudinal consumer experience