We are in a renaissance. The rate of change in the healthcare marketplace is moving at an accelerated pace. There are more opportunities than ever before for healthcare strategists, but there are greater challenges to refine and build upon their skillsets in preparation for an unknown future.
It’s a new era that Heather Prasad, director of strategic planning at Thomas Jefferson University Hospitals in Philadelphia, wants to make sure her team is ready for. “It’s vital for us to build the right competencies that will position our health system for success in the future,” she says. “With healthcare changing so rapidly, that can be a challenge. Sometimes, it’s easy to get caught up in day-to-day responsibilities—chasing the next project—that we don’t take the time to put an infrastructure in place to create paths for professional development.”
Your Personalized Toolkit
To help address her own and her team’s skill-building needs, Prasad is using the Society for Healthcare Strategy & Market Development’s SHSMD ADVANCE™ evaluation and learning platform. It is specifically designed to help healthcare strategists and other professionals build the critical capabilities necessary to succeed in a rapidly evolving healthcare environment.
“Think of SHSMD ADVANCE™ as a personalized toolkit that can be extrapolated across your team to build skills and set priorities in unison,” says Donna Teach, chief marketing communications officer at Nationwide Children’s Hospital in Columbus, Ohio, and chair of the SHSMD ADVANCE™ Committee. “It helps align skill building goals across various strategy disciplines and builds team cohesion, engagement, and confidence. It also offers a simplified approach to professional development.”
The Learning Edge for Healthcare Strategists
In the January/February 2017 issue of SHSMD’s Spectrum magazine, Teach shares the insights of healthcare strategy leaders who are using SHSMD ADVANCE™ to evaluate and build the critical capabilities necessary to advance their careers
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SHSMD members, read the full article: The Future of Skill Building.
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